In a survey by Animoto, four out of five consumers said a video showing how a product or service works was important. Links shared via YouTube annotations and video descriptions truly complement the video content, compelling users to click then dive deeper into the topic. Brands are preparing for the shift, with U.S. online video ad spend projected to hit. With Instagram approaching 1 billion users, more and more brands are dedicating ad dollars to the platform. To keep up with the trend, marketers must plan to increase investment in digital video. The second biggest challenge was the ever-changing nature of social network algorithms. As brand’s investment in influencer marketing grows, tracking key performance indicators (KPIs) like return on investment (ROI) matters more. But with a lot of information available, it can be overwhelming to choose the right social media strategy. They gathered info from sources like Hubspot, iContact, Unbounce, and Moz and it will help you get some perspective on some of your own marketing efforts. From, , video is predicted to greatly outperform all other online mediums in the coming years. Fortunately, it’s possible to keep up with the latest trends by following the hundreds of studies continually published around marketing best practices. All small businesses want a low budget marketing plan.The problem, however, is determining which of the successful small business marketing strategies offer the highest ROI.. It is designed to meet the company’s marketing objectives by providing its customers with value. ", Techsmith Camtasia 2020 Review & Tutorial: 10 New Lovable Features, The Top 5 Sales Mistakes (And How to Fix Them), AlphaGraphics Westlake | Are You a Champion? Below, we’ve compiled 10 of the most fascinating marketing facts from authoritative industry studies to help your business stay ahead of the competition. Case in point, over one-third of Millennials and Gen Zers access news through social media platforms. 13. All Rights Reserved. Brand storytelling marketing strategy is a strategy that could easily get attention from their audiences and interact with them. Additionally, the survey found that 4X as many consumers prefer a video on a product to an article. According to Time, the average attention span of a goldfish is one second longer than a consumer’s. Agile marketing is a set of core values and belief systems that drive a company’s marketing strategy. Brands are reducing spend on traditional channels as digital continues to dominate. Fun marketing facts that will satisfy your customers video showing how a product or works. Service works was important is vital help you to define the overall direction and goals for viewing! Our Essay Writing service help you to define the overall direction and goals for your viewing pleasure and.... 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