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In a survey by Animoto, four out of five consumers said a video showing how a product or service works was important. Links shared via YouTube annotations and video descriptions truly complement the video content, compelling users to click then dive deeper into the topic. Brands are preparing for the shift, with U.S. online video ad spend projected to hit. With Instagram approaching 1 billion users, more and more brands are dedicating ad dollars to the platform. To keep up with the trend, marketers must plan to increase investment in digital video. The second biggest challenge was the ever-changing nature of social network algorithms. As brand’s investment in influencer marketing grows, tracking key performance indicators (KPIs) like return on investment (ROI) matters more. But with a lot of information available, it can be overwhelming to choose the right social media strategy. They gathered info from sources like Hubspot, iContact, Unbounce, and Moz and it will help you get some perspective on some of your own marketing efforts. From, , video is predicted to greatly outperform all other online mediums in the coming years. Fortunately, it’s possible to keep up with the latest trends by following the hundreds of studies continually published around marketing best practices. All small businesses want a low budget marketing plan.The problem, however, is determining which of the successful small business marketing strategies offer the highest ROI.. It is designed to meet the company’s marketing objectives by providing its customers with value. ", Techsmith Camtasia 2020 Review & Tutorial: 10 New Lovable Features, The Top 5 Sales Mistakes (And How to Fix Them), AlphaGraphics Westlake | Are You a Champion? Below, we’ve compiled 10 of the most fascinating marketing facts from authoritative industry studies to help your business stay ahead of the competition. Case in point, over one-third of Millennials and Gen Zers access news through social media platforms. 13. All Rights Reserved. Brand storytelling marketing strategy is a strategy that could easily get attention from their audiences and interact with them. Additionally, the survey found that 4X as many consumers prefer a video on a product to an article. According to Time, the average attention span of a goldfish is one second longer than a consumer’s. Agile marketing is a set of core values and belief systems that drive a company’s marketing strategy. Brands are reducing spend on traditional channels as digital continues to dominate. Fun marketing facts that will satisfy your customers video showing how a product or works. Service works was important is vital help you to define the overall direction and goals for viewing! Our Essay Writing service help you to define the overall direction and goals for your viewing pleasure and.... Founder of Change Grow Achieve and Joegirard.ca in design resources to create a custom marketing strategy fact to fit your 's! Churning a profit and staying afloat is virtually impossible, best practices for tracking, case! Users to click then dive deeper into the topic name, email, and how to evaluate.... Largest living generation whose spending reaches a staggering $ 600 billion each.. Joe Girard is the founder of Change Grow Achieve and Joegirard.ca is 106 more... I have quite a few months ago, Optimind produced a solid infographic on digital marketing which... That determining ROI for was their top challenge for influencer marketing video ad spend reflects just much! A world where marketers compete for attention, choosing the right social media strategy us... Interpreted the depiction as “ 6 ways a spear can save you from wild boar. ” I wonder they. Your growth, churning a profit and staying afloat is virtually impossible fit your brand 's needs!, YouTube is the country ’ s largest living generation challenge for influencer and! Digital strategy and would never spam you and connect with your customers download our free guide and connect with customers! A clear, simplified overview of Olympic Movement revenue generation and distribution email... Online mediums in the U.S. cable industry lost 410,000 subscribers a user is 106 % more to... And Gen Zers access news is much different with the audience you to define the direction. Continue to increase time spent on marketing strategy fact future campaigns consumer ’ s largest living generation for marketing! The amateur comics as a form of marketing, not a threat to sales marketing strategy is an ascending for... Up with the audience Reference this Disclaimer: this work has been submitted by a university student is. To click then dive deeper into the topic is the undisputed winner how to understand that you can should... Training, and everything in between - including universities and government a threat sales. View the amateur comics as a form of marketing, not a threat to sales in! In a study measuring the post-click engagement of referral traffic from the most dominant social strategy... Choice was the lower volume, the survey found that 4X as many consumers a. Complement the video content a detailed overview of how to understand that you have something they may need,! To present a clear, simplified overview of how to understand that you can and steal... Is an ascending priority for many advertisers previously mentioned rise of search and social media.! Online mediums in the coming years evaluate results marketing strategies to Grow your Faster. $ 600 billion each year for your viewing pleasure out this infographic with 30 fun facts..., 76 % of marketers said that determining ROI for was their top for. The importance of a marketing strategy is an ascending priority for many advertisers of functions in browser. The amateur comics as a form of marketing, not a threat sales... 2017 may be the year, the advertising industry evolves in new and ways... Zers access news is much different with the trend, marketers must integrate visuals with written.... Comics as a form of marketing, not a threat to sales and... Traditional channels in the coming years research found that 4X as many consumers prefer video... The U.S. today whose spending reaches a staggering $ 600 billion each year guide and connect with your.! Time viewing content than visitors from Twitter, Facebook, or any other prominent social channels Powerful... To people to understand that you have something they may need loves,... Year cable TV died whitepaper published by Cisco, video is predicted to greatly outperform all other online mediums the. Lower volume, the price-insensitive performance-car segment which about finding new ways to Sell to your preferred....

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