Maker Studios, the YouTube multichannel network (MCN) it acquired for more than $500 million in 2014, has been absorbed into Disney's larger digital portfolio. Disney has four brand partners for the launch of Star Wars: Rogue One and is confident the film’s marketing can build on previous successes. [9][10], In June 2012, Maker Studios announced that over 1,000 channels signed under the network have received and accumulated over 1.1 billion views for the month of June 2012. 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[11][12] YouTube channels under Maker Studios have also collectively earned over 90 million subscribers. Read More. Disney is putting a growing focus on monetising its digital content by changing the way it works with brands to enable them to integrate into its content “more comprehensively” than in the past. The As Told By Emoji video series retells classic Disney stories in a fun, modern, emoji-based way; while the Emmy® Award-nominated Star Wars Show gives fans behind-the-scenes access to the iconic franchise. MCN is part of the Interpublic Group – one of the leading marketing solutions groups globally. The aim is to increase the number of digital partnerships it has with brands. MCN is one of the largest Digital Cable TV Services provider in GAYA Contact us. [16] The most popular Maker production is Epic Rap Battles of History, which averages 30 million views an episode. In the U.S., fans can access full episodes on desktop, mobile and connected TV devices via the DisneyNOW app. Previously, Disney has focused more on monetising other mediums, such as new films and TV series. MCN’s core purpose is to foster innovation and excellence by supporting professionals who seek to transform the way their cultural organizations reach, engage and educate their audiences using digital technologies. This intellectual property (IP) is, Douek claims, also what sets the company apart from the rest of the media landscape. Disney Advertising Sales 77 West 66th Street New York, NY 10023. This includes ABC, ABC News, Disney Channels Worldwide, Disney Digital, ESPN Networks, ESPN+, Freeform, FX Networks, National Geographic Networks, Hulu, and its eight ABC-owned local stations. Last week contains years of valuable tech/digital content relevant to professionals in the Middle East across platforms [ 13 in. 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